HLP Mödling pitched LIMÖ marketing strategy

This week we had a special visit to Egger Getränke. Students from the HLP Mödling pitched their ideas for the marketing of our own brand, LIMÖ , at the point of sale (POS). In small groups, consisting of 4 students, creative concepts for the point of sale were developed and presented to our marketing team.

HLP Mowling

TheHigher Education Institute for Fashion and Production in Mödling offers students an education in fashion management and design or product management and presentation. In their 4th year of school (12th grade), the students of the Product Management and Presentation Department are facing an exciting project: the development of a marketing concept. We had the honor of being available as a partner company and giving them a hands-on insight into the world of marketing.

Our project mission:

At the request of the teachers, our marketing team created a detailed briefing as a task for the students.  In small groups, concepts for our own brand Radlberger LIMÖ were developed. The tasks included:

•     Strengthening the brand presence at the POS
•     Strengthening sales at the POS
•     Strengthening the reusable glass segment in the LEH and addressing consumers with regard to the deposit situation 2025

The teachers supplemented this task with the following points:

•     Creation of three Above the Line advertising measures
•     Creation of three Below the Line advertising measures
•     Development of two buyer personas and a customer journey map

Pitch at Egger Getränke:

The students visited us in Unterradlberg and presented their work to the marketing team in person. The 6 teams presented their concepts to us in a professional and committed manner.  The expert jury, consisting of the Egger Getränke marketing team and the 2 teachers, assessed the individual presentations and selected the 3 best. These teams received a LIMÖ beverage package.

The project has given us great pleasure and we love to support young people in their education and are already looking forward to further cooperation.