Sustainable and honest commitment:
- The partnership has been running for almost 3 years
- Set target achieved: Increase in the percentage of litter for the Granny’s brand
- 100% Granny’s fruit trees have recently been available in environmentally friendly reusable glass bottles
In all honesty: this partnership has borne fruit. The cooperation between the Granny’s brand from Egger Getränke - Austria’s number one for injected apple juices - and the Arche Noah association has been going on for almost three years. Today Frank van der Heijden, Managing Director of Egger Getränke for Marketing and Sales, hands over a donation check for 50,000 euros again. The money comes directly from the sale of Granny's - five cents for every bottle sold goes to Arche Noah. The drink Granny’s Streuobst itself is also a result of the cooperation between the association and the drinks manufacturer and was launched on the market for the first time last year as a naturally cloudy apple juice, this year a pure version was launched. This joint success will be presented on the occasion of the international biodiversity week.
Sustainable production: 43 percent orchards
“We are delighted that we were once again able to make a substantial contribution to the important work of Arche Noah." says Katrin Afflenzer, Brand Manager Granny’s. The association has set itself the task of revitalizing old and rare fruit and vegetable varieties and pointing out the importance of biodiversity. “Diversity in fruit and vegetable cultivation strengthens the natural resilience of our agriculture. The more diverse the cultivation, the higher the yield security and ecological resilience,” explains Bernd Kajtna, Managing Director of Arche Noah. With its commitment to orchards, Granny’s makes an important contribution, because since the start of the cooperation, the proportion of apples that come from orchards at Granny’s has gradually increased and is now 43 percent. “Scattered fruit is an extensive form of fruit growing. The large fruit trees are reaching a great age, are ecologically valuable and shape the landscape in many regions. This is also an effective contribution to the protection of biodiversity, because orchards are a refuge for flowers and insects that have become rare,” says Kajtna. And Katrin Afflenzer adds: "The variety of varieties is impressive: there are around 800 apple varieties in Austria alone." The drink Granny's Streuobst 100%, a pure apple juice that has recently been added is filled in a sustainable reusable 1 litre glass bottle.