New in the grocery trade: PJ Masks as a children's drink - the ideal thirst quencher for on the go
From now on, the "pajama heroes PJ Masks", so popular with children, are not only fighting against villains on television, but also on the drinks shelves. The Lower Austrian beverage manufacturer Egger Getränke from near St. Pölten is launching a new children's drink that, with the three heroes in pajamas - Catboy, Owlette and Gecko - makes children's hearts beat faster on the packaging. “PJ Masks” complements the existing children's drink series with the two drinks “Peppa Wutz” and “Paw Patrol” and will be available from April in all of Germany's grocery stores.
Formulation and packaging especially for children
The new drink was specially designed for the youngest target group in terms of recipe, taste and packaging - the combination of varieties with the fruits raspberry, blueberry and kiwi / apple, which reflect the colors of the main characters of "PJ Masks", inspires little consumers. What inspires the children, but also the parents: With a five percent juice content, a bottle of “PJ Masks” covers 15 percent of the recommended daily requirement of vitamins, the non-carbonated drink is also free of artificial flavors or preservatives. Like all products from Egger Getränke, the new children's drink is produced in a climate-neutral manner. The handy 0.35 liter bottle has an extra deep recessed grip for small children's hands; the sports cap is easy to close again and is therefore ideal as a thirst quencher for when you are out and about. “PJ Masks have captured the hearts of viewers in a very short time and have evolved from zero to hero, so to speak. We are all the more pleased that we were able to secure the brand license for the new drink and thus continue our successful children's drink series, ”said Frank van der Heijden, Managing Director for Sales and Marketing at Egger Getränke.
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